If you ask Galvanize instructors about their program, they will say their students enter the class as talented individuals and leave as highly desired developers and data scientists. This creative campaign was about meeting people where they are in life, and showing how Galvanize simply adds a layer of expertise to people who were great to begin with.
This was a multifaceted campaign, made up of billboards, transit posters, email campaigns, video and radio spots, paid social and mobile geotargeting.

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